We bring exceptional retailing experience with a strong understanding of the evolving beauty consumer and industry landscape. We collaborate with mass market to prestige and luxury retailers to develop private label or proprietary beauty and personal care brands.
From brand strategy to product and package development, sourcing and manufacturing, we offer a full suite of services for end-to-end support.
We're fluent in everything beauty: fragrance, color cosmetics, hair care, skin care, body care, men’s grooming, interior scent—and beyond.
We take a bespoke approach to your project, offering various levels of complexity and innovation to meet your brand and business needs from mass market to high-end luxury.
Partnering with Amazon, the world’s largest online retailer, Batallure Beauty developed clean, EWG verified personal care products for the Amazon Aware private label brand. Consisting of skincare and body care, all formulas were thoughtfully created to have recyclable packaging and a low carbon footprint.
Crafted in collaboration with Liberty London, Batallure developed a collection of artisan scents that explore the beauty and inspiration behind some of Liberty's most iconic prints. Delve into the exhilarating concoctions of evocative botanicals and essential oils to discover the places, the memories, and the beauty behind LBTY.
Batallure Beauty partnered with leading health and wellness retailer The Vitamin Shoppe on their first proprietary self-care brand TrueYou Beauty. The line offers high performance products to address a woman’s evolving needs for every stage of life.
In partnership with Sephora and designers Mary-Kate and Ashley Olsen, we developed the Elizabeth and James Nirvana Collection of six unique fine fragrances, plus innovative ancillaries including the first fine-fragrance dry shampoo.
Batallure Beauty worked with Nyakio Grieco, founder of Thirteen Lune, to celebrate beauty and community and develop her first fragrance: 13 Stems. Thirteen Lune honors the stories of BIPOC creators by representing a variety of brands that uplift all communities. Thirteen Lune is available via direct-to-consumer, as well as through JCPenney's.
Kim Gravel is a successful entrepreneur, QVC TV personality, and former Miss Georgia. Kim partnered with Batallure Beauty to launch her new beauty brand on QVC, Love Who You Are (LWYA). The brand’s mission is to honor the beauty, strength and resilience of women everywhere.
Extending Lauren Conrad’s best-selling lifestyle brand at Kohl's, we developed a comprehensive clean-beauty line—including makeup, skin care and fragrance—that reflects her eco-conscious values.
When celebrity makeup artist Carmindy wanted to fulfill her vision of "anxiety-free makeup," we developed a complete range of color cosmetics in foolproof, universal shades—created in partnership with QVC as their first exclusive makeup brand.
To capitalize on consumer demand for hand sanitizer, we partnered with Macy's on Really Good Things, an exclusive line of gentle yet effective hand sanitizers in multiple scents and sizes.
