We believe in the power of your brand. We have the expertise, experience and resources to translate your brand into beauty. Batallure Beauty specializes in brand strategy, product and package development, sourcing and manufacturing in the fragrance, color cosmetics, hair care, skin care, body care and men’s grooming categories. We offer custom development for various levels of complexity and innovation, each executed with the highest quality standards. Our mission is to employ our knowledge, skill and unparalleled access to envision and evolve your brand into a successful beauty business.
In 2006, Robin Burns-McNeill and Sam Ghusson co-founded Batallure Beauty. The name was inspired by the French word “bataleur,” an acrobat who demonstrates balance and flexibility on a tight wire. Today, Batallure Beauty embodies those same traits. By leveraging the founders’ combined experience in creating the world’s most recognized and highly successful beauty brands, Batallure Beauty brings exceptional strength to every project, whether it’s a licensing agreement, joint venture, strategic alliance or private label business structure.
In 2012, Burns-McNeill and Ghusson partnered with Christian Louboutin to create Christian Louboutin Beauté.
In 2015, Burns-McNeill and Ghusson co-founded Butterfly Beauty, a wholly owned subsidiary of Batallure Beauty that markets and distributes a portfolio of beauty brands. Butterfly Beauty designs and executes every facet of a brand’s image from product concept to package design to marketing, public relations and consumer communications. Currently, the portfolio of brands within Butterfly Beauty includes Derek Lam, Robert Graham and Elizabeth and James.
Robin Burns-McNeill is the Chairwoman and Co-founder of Batallure Beauty. She has created some of the world’s most recognized, and successful, beauty brands. While she was President and CEO of Calvin Klein Cosmetics, the brand launched the iconic fragrances Obsession and Eternity and experienced seven years of extraordinary growth. Burns-McNeill was later named President and CEO of Estée Lauder and President and CEO of Victoria’s Secret Beauty. Burns-McNeill is Vice Chairman and a long-standing member of the Board of Trustees for the Fashion Institute of Technology. She is also a member of the Board of Directors for S. C. Johnson & Sons, Inc.
Sam Ghusson is President, CEO and Co-founder of Batallure Beauty. As an engineer, he first worked with Burns-McNeill at Calvin Klein Cosmetics where he was Senior Vice President of Global Manufacturing, Distribution and Operations. After Unilever acquired Calvin Klein Cosmetics in 1990, Ghusson became the Executive Vice President of Global Operations for both Calvin Klein Cosmetics and Elizabeth Arden. He later joined Gryphon Development, a division of the Limited and was responsible for all sourcing and manufacturing for Victoria’s Secret Beauty and Bath & Body Works, supporting their exponential growth for over 10 years.
BURNS-MCNEILL + GHUSSON
Their combined experience, from brand creation to product development—including sourcing and manufacturing—to retailing to marketing to running multi-billion dollar global businesses, places Batallure Beauty in a category of one. We offer clients the breadth and depth of Burns-McNeill’s and Ghusson’s years of industry and consumer knowledge, powerful leadership and unrivaled success in beauty.